EMEA campaign | Yahoo! France

Animation | Design | Marketing

Tools: Adobe Photoshop | Adobe Illustrator

A Targeted Campaign for Yahoo! France Lifestyle

A summer campaign for Yahoo! France Lifestyle targeted young women (18-35) with engaging display and mobile ads across the channel. The campaign, featuring a unique and consistent visual identity, saw a 20% increase in click-through rates (CTRs) and a 15% rise in website traffic. This success transformed Yahoo! France Lifestyle into a go-to source for summer beach inspiration.

 

Concept 01: Design Process Breakdown

This concept aimed to capture the essence of summer through a refreshing "summer plunge" experience.

Here's how I brought this concept to life:

  • The Plunge: The central theme is the invigorating feeling of diving into a pool or the ocean.

    Natural Harmony: The design reflects the beach environment's interplay of light, water, and space.

  • Geometric Shapes & Horizontal Lines: These elements represent the structured beauty of the beach, with lines echoing the horizon and shapes hinting at patterns in sand or pool tiles.

    Colour Palette: Warm sand tones, cool blues for the sea, and expansive sky blues create a vibrant spectrum that reflects the beach experience.

  • Concept 01 uses a combination of visual elements to evoke a sense of summer fun, rejuvenation, and the diverse beauty of the beach. It's a "symphony of summer sensations" translated into a design.

 

Concept 02: Design Process Breakdown

This concept focused on body positivity and celebrating the beautiful diversity of women's bodies at the beach.

Here's how I developed this concept:

  • Body Positivity: This concept empowers women of all shapes and sizes to feel confident and beautiful at the beach.

  • Geometric Shapes & Lines: These elements subtly referenced the beach environment (think: sand patterns, horizon lines) while also symbolically representing the natural curves of various body types.

  • This concept uses colour and form to create a visually captivating campaign with a powerful message. The imagery promotes self-acceptance and celebrates the beauty of diversity. It's a harmonious blend of nature's colours and the geometry of the female form.

 

Concept 03: Sun-Kissed Escape

This concept is all about capturing the tranquillity of a poolside getaway and the allure of a summer tan.

  • Sun-Kissed Relaxation: This concept focuses on the feeling of basking by the pool and achieving that perfect summer tan.

  • Geometric Shapes & Horizontal Lines: These elements represent the structured beauty of the pool area, with lines echoing the clean edges of the pool and shapes hinting at patterns in pool tiles or loungers.

    Color Palette: Warm tones dominate, featuring golden hues for the tan, calming blues for the pool water, and bright accents that reflect the vibrancy of summer.

  • This concept uses a combination of visual elements to create a sense of summer luxury and relaxation.

    The geometric shapes and warm colours evoke the feeling of basking in the sun by the pool, while the horizontal lines add a sense of calm and serenity. It's a "symphony of summer colours" designed to transport viewers to a peaceful poolside escape.