London Olympic games | Yahoo!

Animation | Design | Marketing

Tools: After Effects | Flash | Adobe Illustrator

Yahoo! Celebrates with various Dynamic Ads

For the London Olympics, I joined the Yahoo! design marketing team to create a celebratory campaign. We secured high-profile ad space across the city, including the Underground and key Olympic venues.

Bringing Infographics to Life:

Partnering with CNS, I played a key role in transforming static infographics into eye-catching animations. These animations grabbed user attention and promoted Yahoo! on the EMEA UK site.

Strategic Placements:

I seamlessly integrated the animations into various ad formats like MPUs, leaderboards, and even homepage takeovers. This maximized the campaign's reach and impact, showcasing the Olympic spirit and Yahoo!'s design capabilities.

Concept 01

Concept 01: London Bus Burgers for the 2012 Olympics

This concept for the 2012 Olympic Games playfully combined a global food favourite – the burger – with a beloved London icon – the red double-decker bus.

Why Burgers & Buses?

• Highlight Food & Beverage: The concept puts the spotlight on the massive food service operation at the Games, specifically the colossal quantities of burgers expected to be served.

• Celebrate London: The iconic red bus instantly evokes London's spirit and energy, creating a connection between the city and the Olympic event.

Overall Impact:

This unique concept memorably represents the 2012 Olympic Games' food and beverage experience. By merging food and London's iconic imagery, it celebrates both the event and the host city, capturing London's vibrancy and culinary diversity.

Concept 02

Concept 02: All About Tea

This concept focused on another essential for athletes - tea! We highlighted the massive amount of tea expected for the 2012 Olympic Games, with a fun twist on a British tradition.

Animation Brings It to Life:

My role here was to create engaging animations from static infographics. These animations:

• Showed the huge number of teabags needed.

• Used movement to emphasize the scale of the tea operation.

• Connected tea to the Olympic experience.

Overall Impact:

The animations made the campaign relatable and memorable. Viewers grasped the surprising amount of tea consumed and learned about the complex logistics behind the Games in a fun and interactive way.