Fenwick | Spark (TMG)

Infographic | Design | Advertising

Tools: Adobe Photoshop | Adobe Illustrator | Dreamweaver (HMTL, CSS), CMS

The project

I was part of a dynamic team that executed a compelling art direction and design strategy for the renowned fashion store, Fenwick.

Collaborating closely with The Telegraph’s fashion department of photographers, copywriters, and sub-editors, I took charge of crafting and overseeing the digital components integral to engaging both Fenwick's existing clientele and potential new customers.

Our approach aimed to capture the essence of Fenwick's brand while accentuating the allure of the limited-time offer. Through carefully curated visual elements, we emphasised the elegance and style synonymous with Fenwick's offerings. Every design choice was a testament to our commitment to crafting a seamless and captivating customer experience.

Social media concept

As the campaign unfolded, our digital assets worked harmoniously to communicate the irresistible appeal of the 20% off promotion. With a refined blend of aesthetics and functionality, we ensured that the campaign resonated with the target audience, inspiring them to embrace Fenwick as their destination for fashionable holiday shopping.

Homepage takeover

In this collaborative effort, I played a pivotal role in translating the campaign's vision into a captivating digital reality. The success of the campaign underscored our collective expertise in orchestrating an impactful, time-sensitive promotion that resonated with Fenwick's loyal patrons and enticed new shoppers alike.

Email campaign design

This email campaign targeted Fenwick customers with a 20% off pre-Christmas promotion.

  • Visually Captivating Design: The email's design mirrored the holiday spirit with carefully chosen colours, typography, and layouts.

  • Responsive & Device-Friendly: The email template ensured a seamless user experience across all devices.

  • Streamlined with CMS Integration: The email is effortlessly integrated with Fenwick's CMS for efficient distribution.

This focus on design, coding, and integration resulted in a successful email campaign that effectively communicated the promotion and boosted holiday sales.