London Olympic games | CISCO

Print | Design | Telegraph Media Group Newspaper

Tools: Adobe InDesign | Adobe Illustrator

The project

While at the Telegraph Media Group, I designed print ads for Cisco's Olympic campaign in the Daily Telegraph's tabloid edition.

Targeting the Masses: Reaching a broad audience, the ads captured the Olympic spirit while subtly showcasing Cisco's behind-the-scenes tech that powered the Games.

Visual Storytelling: The challenge was to translate complex tech into impactful visuals. We achieved this by using exciting Olympic action images layered with subtle cues like network diagrams, seamlessly blending Cisco's role as an enabler into the background.

This project combined design with the global phenomenon of the Olympics, resulting in informative and inspiring print ads that celebrated the Games.